There’s a misnomer that creativity is limited to art, music, literature, and the like.
We need to break free of that sort of thinking. Because creativity is all around us, in every aspect of our lives. And it all stems from this amazing brain that we all carry around with us. By being able to create things with our minds, the human race has been able to create all manner of things that have altered the course of our existence.
All of it stems from creativity. Scientists being creative. Teachers being creative. Engineers being creative. Designers being creative. Writers being creative. Entrepreneurs being creative. Architects being creative. Business owners being creative. Humans being creative.
When you were a kid, you were a natural.
Imaginary friends, make-believe stories, drawing pictures, making up songs and rhymes, inventing bizarre games... there’s no limit to what your young mind came up with.
As we got older, our creative side has becomes less and less nurtured.
We focus on important things like numbers, mortgages, finances, ROI, deadlines, repayments, and meetings.
So. Many. Meetings.
That’s why the Right-brain Workout was born.
In 2018, Russel Howcroft called for Australia to have a Creativity Commission. He saw that Australia was falling behind the rest of the world when it came to encouraging creativity. You can read about his speech at The National Press Club here.
In 2019, Alex Wadelton had The Right-brain Workout idea to help encourage that creativity. So, he and Russel teamed up with Penguin Random House (and over a hundred of Australia’s most creative people) to create a series of books that acted as creative fire-starters for the brain.
LET’S WORKOUT!
The workout for your brain you never knew you needed.
In each edition of The Right-brain Workout, you’ll find 70 questions posed by some of Australia’s most creative people from the worlds of comedy, art, advertising, music, literature and photography. Questions that will probe, cajole, and challenge you to be more creative, every day.
You’ll rediscover the creativity that we all have inside of us when we were kids. Or you’ll enhance your already creative mind.
Plus, you’ll uncover weekly Right-brain Tips: simple things that you can do to stimulate your brain.
Buy Volume 1 here, and Volume 2 here.
The books were launched on Channel Ten’s The Project.
Watch the video above and see how anyone can be more creative.
MEET THE RIGHT-BRAIN TEAM
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CO-FOUNDER / CHIEF BRAIN OFFICER
Russel is one of Australia’s most loved media personalities, and is co-host of 3AW breakfast radio with Ross Stevenson.
He’s a regular panellist on ABC TV’s high rating Gruen, hosted by Wil Anderson. He wrote and presented a documentary on Australian advertising legends (and creators of the iconic ‘Come on Aussie, come on!’ and many more famous jingles) Mo and Jo.
He’s also the chairman of AFTRS (Australian Film Television and Radio School), a founder of The Grid- Melbourne’s new “Festival of Business”, and a partner in Sayers.
He was formerly Chief Creative Officer of PwC, Executive General Manager of Channel Ten, and CEO of a series of national advertising agencies.
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CREATIVE CULTURE COACH
Justin spent almost twenty years building the advertising agency he co-founded, Hardhat, into one of the nation’s leading creative houses.
He is a Corporate Agile Coach & Facilitator, who is all about creating the most creative cultures possible.
He uses his ADHD diagnosis to super-charge his energy and with this superpower has become a leading voice for Neurodiversity.
In his part-time he is also a Kindergarten + Elder Art Facilitator, proving that you’re never too young or too old to be more creative.
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CO-FOUNDER / CREATIVITY EVANGELIST
Alex holds the official Guinness world record for longest duration touching tongue to nose.
He’s also danced a marathon in his living room, plucked his hair out for charity, convinced a comedian to become an instagram model, launched the Big Bash League, helped convince Australian supermarkets to stop their short-term plastic promotions, won more than a hundred international advertising awards, got a statue made of the iconic stance against racism by Nicky Winmar, appeared on The Project five times, raised over a million dollars for charity in his spare time, and been described as “one of the world’s best-paid advertising engineers” on a Hungarian website, and as “an obvious nut job liberal” on the front page of The Daily Mail website.
All because of his liberal use of the ‘c’ word: creativity.