RE-TRAIN YOUR BRAIN TO BE MORE CREATIVE IN 10 WEEKS
In The Right-brain Workout, you’ll find 70 questions posed by some of Australia’s most creative people from the worlds of comedy, art, advertising, music, literature and photography. Questions that will probe, cajole, and challenge you to be more creative, every day.
It’s the fun and energising exercise regime for your brain that you didn’t know you were looking for. And it just might help unlock the creative genius inside of you.
VOLUME 2 OUT NOW
Following on from the highly successful Right-brain Workout Vol 1, here are seventy more questions posed by some of Australia’s most innovative individuals – creatives from the world of comedy, film, literature, art, photography and advertising – designed to help you to think outside the box to unleash your inner genius. You wanted more, and Russel Howcroft and Alex Wadelton have delivered.
Appearance on Channel 10’s The Project launching the book in 2019.
WHAT PEOPLE ARE SAYING ABOUT THE RIGHT-BRAIN WORKOUT
Waleed Aly
Writer, academic, lawyer, media presenter, and co-host of The Project
“I love this! I basically started forcing the kids to come up with responses to these tasks straight away and their responses were amazing.”
Tommy Little
Comedian cum model, co-host of The Carrie and Tommy Show, and panellist on The Project
“There are two types of people: creative and boring. This book helps you be less boring.”
Andrew Hansen
Broadcaster, author, and co-creator of The Chaser
“Like a refreshing walk around the block for your brain.”
TESTIMONIALS ABOUT THE RIGHT-BRAIN WORKSHOPS FROM BUSINESS LEADERS
“The Right-Brain Workshop was a game changer for the BWS Leadership team. Alex shared his inspirational personal journey and provided us with the headspace and creative platform to accelerate our vision and thinking for the Unboring Bottle Shop.
We laughed, appreciated each other's creative capability and most of all, had heaps of fun!! I would recommend the Right-Brain Workshop for any organisation that wants to get the most out of great people and teams.”
— Scott Davidson
Managing Director of BWS
“Alex was our feature keynote speaker for a staff conference on the topic of Creativity and he completely nailed the brief. He was engaging and thought-provoking, and even though he does not come from an education background, he took the time to tailor this presentation to our needs. He also ran a panel with staff, which was the highlight of the conference.
To witness Alex drawing out the most insightful and interesting thoughts on creativity from a broad cross-section of our staff was really appreciated by all.”
— Kate Meraikis
Assistant Principal of Albert Park College
“Wrestling with technology and using it to create exceptional digital experiences is something that we grapple with every single day. Over the years we have adopted ways of working that support innovation, and collaboration - but Alex Wadelton helped us to also understand the role of Creativity in this process.
His unique, brave, and vulnerable approach to the exploration of ideas highlighted what the right brain can bring to solving problems and elevating our work further."
— Marty Drill
CEO of Luminary
“The Right-brain Workshop couldn’t have reared its head at a better time for us.
Alex joined our regular quarterly all-in marketing session and delivered The Right-brain Workshop and gave our marketing engine the creative reset and reboot we were all craving.
Not your typical workshop, the fun and learnings were in-part equal and impactful. This will become an annual part of our calendar.”
— Fabian Marrone
Chief Marketing Officer of Monash University
“Alex has an uncanny ability to disarm his audience with his authentic and quirky nature. His passion is unwavering and his innovation is inspiring.
A true creative genius and more importantly, a fundamentally kind human.”
— Nick Pearce
Co-founder of HoMie
Young Retailer of the Year 2018
Victorian Young Achiever of the Year (Leadership) 2019
“Alex is the originator of The Right-brain Workout idea. He presented it to me in order to seek my assistance.
My response was, “Forget assistance - I want in!” Alex’s passion for the role creativity plays in a better world is not just about words, it’s about action.
Alex makes creativity happen.”
— Russel Howcroft
3AW breakfast radio
Star of ABC TVs Gruen
Chairman of AFTRS (Australian Film and Television Radio School)
Board member/advisor for Sayers.
Andrea Clarke
Author of Future Fit, Australian Business Book of the Year.
“A brilliant playbook for anyone wanting to think differently in a digital age.”
Dave Thornton
Comedian, actor, and host of podcast There Will Be Test.
“A brilliant idea of a workout for your creativity. I’m looking forward to doing it and getting my imagination-summer-bod back.”
Mitch Fifield
Permanent Representative of Australia to the United Nations.
“Russel is leading the conversation on harnessing creativity to shape the future of our country.”
UNLOCK YOUR ORGANISATION’S CREATIVITY WITH A RIGHT-BRAIN WORKSHOP
In 2016, the CSIRO predicted 44% of Australian jobs were under threat by the new industrial revolution. International predictive data on work released by the UK’s NESTA recently revealed creative jobs are likely to see a growth rate of 87% by 2030, contrasted with a sharp decline across more traditional industries.
Employment in the creative sector is growing almost twice the rate of employment across all sectors. Other sectors are increasingly relying on workers with creative skills for their own growth and innovation.
Creative jobs are the jobs of the future, and The Right-brain Workshop can help you and your organisation get future-proofed.
The books were such a success in Australia, they are soon to be published in the USA and translated for Germany.
THE RIGHT-BRAIN WARM-UP
The podcast that will help you re-train your brain to be more creative.
Hosted by Alex Wadelton, every episode features interviews with a range of guests from a variety of creative roles. From comedians to artists to advertising writers and art directors to photographers, directors, and many more. It will help you to re-energise your creative side with hints, tips, and insights from some of Australia's most creative people.
ABOUT THE AUTHORS
Russel Howcroft
Russel Howcroft is one of Australia’s most loved media personalities, and is co-host of 3AW breakfast radio with Ross Stevenson.
He’s also a regular panellist on ABC TV’s high rating Gruen, hosted by Wil Anderson. He wrote and presented a documentary on Australian advertising legends (and creators of the iconic ‘Come on Aussie, come on!’ and many more famous jingles) Mo and Jo.
He’s also the chairman of AFTRS (Australian Film Television and Radio School), is a board member of the Melbourne Cricket Club, and a founder of The Grid- Melbourne’s new “Festival of Business”.
Alex Wadelton
Alex Wadelton is an advertising writer turned social activist turned author turned podcast host.
He’s created advertising campaigns that have run all over the world for clients such as the AFL, Cricket Australia, Wrigley’s, The University of Melbourne, Gatorade, and Schweppes.
He’s raised hundreds of thousands of dollars for a range of charities.
He was the driving force behind the creation of the Nicky Winmar statue.
And, he is the co-creator of Future Landfill.
You can learn more about Alex’s work at stuffbyalexwadelton.com
Proudly supporting Epilepsy Action Australia
10% of Russel and Alex’s proceeds from book sales go to supporting the 250,000 Australians with epilepsy, like Alex’s daughter Lila.