
RE-TRAIN YOUR BRAIN
TO BE MORE CREATIVE
Join the movement where the most creative people in the world inspire you to unleash your inner creative genius.
WHEN YOU WERE A KID,
YOU WERE A NATURAL
Imaginary friends, make-believe stories, drawing pictures, making up songs and rhymes, inventing bizarre games... there’s no limit to what your young mind came up with.
As we get older, our creative side becomes less and less nurtured.
We focus on ‘Important Things’ like numbers, mortgages, finances, ROI, deadlines, repayments, and meetings.
So. Many. Meetings.
HOW CAN CREATIVITY
HELP THE WORLD?
The most successful businesses in the world: Apple, Tesla, Google, Alibaba, Amazon, Canva… are all focussed on creativity.
The most inspiring people in the world are too! Taylor Swift, Richard Branson, Elon Musk, Steven Spielberg, Jamie Oliver, Melanie Perkins, Tim Ferriss, Sir James Dyson, Oprah or Nedd Brockman. Heck, even Kim Kardashian is a creative genius in her own way!
Creativity is not just painting and art!
Creativity is looking at problems from a different angle. Providing a new way of thinking. And solutions that no-one else has been able to pull off. The people who change the world zig when everyone else is zagging. All because of their focus on creative thinking.
According to a CSIRO study in 2016, 44% of jobs were likely to be consigned to the scrap heap over the coming decade.
International predictive data released by the UK’s NESTA revealed creative jobs will see a growth rate of 87% by 2030, contrasted with a sharp decline across traditional industries.
Clearly, creativity is an essential skill to future-proof yourself, and to ensure our children can thrive in the new world.
The creative revolution is coming.
Get right-brain, or get left behind!
IT’S TIME TO FOCUS ON
NURTURING IT BACK!

“BUT I’M NOT CREATIVE!”
- MOST PEOPLE
NOT CREATIVE?
THINK AGAIN…
A landmark study for NASA in 1968 by Dr George Land, showed that 98% of five-year-olds were considered to hold a genius level of creativity.
This dropped to 30% of ten-year-olds,
12% of fifteen-year-olds,
and a depressing 2% of adults!
Being uncreative, the Doc found, is a learned behaviour.
We learn to be uncreative from adults telling us the ‘right way’ to do things. From an education system set up to help us remember important facts and figures, which can now be accessed from the internet. Learned from jobs and families that worry us into being serious.
It all began with some books. But these were no typical books. Rather they were more of a creative fire starter, with each page inviting the reader to get out a pen or pencil and use their creative brain to answer a different Right-brain challenge every day.
One day, you had to design your surname as a heavy metal logo. The next day, you were challenged to write poem about why paying your electricity bill was so exciting. The next day? Well, you’ll just have to see for yourself! Buy Volume 1 here, and Volume 2 here.
Tens of thousands of copies were sold across Australia before being exported overseas and even translated into German…
THE REVOLUTION IS HERE… AND IT’S FUN!
The books were launched on Channel Ten’s The Project.
Watch to learn how anyone can be more creative…
TRAIN YOUR ORGANISATION
TO BE MORE CREATIVE
Every single person has the ability to be creative. But many lack the confidence to express their inner thoughts. Or they’ve forgotten how to be their true creative self. That’s why we’ve developed a range of keynotes and workshops that can help anybody be more creative.
In just two hours we can light a fire and a love of creativity that can transform how your organisation thinks.
No day-long workshops that drag on. No endless, hard to decipher charts. Instead everything is interactive, simple, and most of all… FUN.
We’ve done workshops for huge multinationals, local councils, and lots of schools. Now, we can do it for you, your business, your staff, your teachers, or your pupils. Learn more here.
Every day, hundreds of millions of people around the world start their day with their morning rituals. Perhaps some meditation, a journal entry, going to the gym, or practicing mindfulness. Activities that set the day up for success.
Soon, their will be a new fun ritual that takes less than five minutes a day, that can set the scene for being creative all day… a Right-brain Workout! No matter your age, or your background, the Right-brain Workout app is coming to revolutionise how you think about creativity.
Sign up by clicking here to become a Beta-Brain and be the first to know when it launches.
THE RIGHT-BRAIN APP. COMING SOON…
The creativity of children will determine the future of our planet and all who call it home. So, we want to help that future be as bright as possible. That’s why we have partnered with LifeChanger Foundation to gift a yearly subscription to every single child who goes through the LifeChanger program.
LifeChanger Foundation is a preventative mental health and wellbeing non-profit that empowers young people to live thriving, resilient lives by developing their social, emotional and resilience skills, and by building connections in their community.
Last year, more than 30,000 children across Australia and New Zealand participated in a program run by LifeChanger.
Our hope is we could unearth, encourage, and nourish some incredible creative thinkers that just may be able to solve some of the huge challenges our planet is facing.